Obama's campaign

Barack Obama doing his campaign not only through print media and television, he also touches the World Wide Web and mobile technology for his campaign. It is because of the usage of mobile phone and internet in America is increasing in recent years. According to Peddycord (2008), Obama’s campaign group have used social networking and online marketing practices to organize their forces, get donations and broaden the word about the candidate and his message. In Obama’s website, there are many features to help his promote the campaign such as ‘call friends’, this features gives chance for people to take part of his campaign. The other features are notes, videos, photos, latest news and reminder for the Election Day. This website is much assisted, because all citizens can have the opportunity to participate and possibility to help designing a new conversation at the political level, something that has not been achievable for years. Social media also let people to go back to built communities on larger size (Maltoni, 2009). According to Walsh (2006), website design is to connect people to not just learn but also to become involved on the event. In the other hands, Obama also uses other technology to promote his campaign which is through Iphone mobile technology. He also has profile in Facebook and official videos in YouTube. With this era of technology, everyone can contribute their support via internet and it allows people in all groups of ages, gender and races.

list of references:

Walsh 2006, The ‘textual shift: Examining the reading process with print, visual and multimodal texts’, Australian Journal of language and literacy, 29(1), pp 24-37

Maltoni, V 2009, Obama's Social Media Campaign, Conversation agent, viewed 15 June 2009,

http://www.conversationagent.com/2009/01/obamas-social-media-campaign.html

Peddycord, R 2008, How Obama Raised 87% of his Funds through Social Networking, Resource Nation, viewed 15 June 2009,

http://www.resourcenation.com/blog/how-obama-used-social-networking-to-set-fundraising-records

Ostrow, A 2008, Change.gov: Obama’s Campaign Slogan Becomes a Website, mashable, Viewed 15 June 2009, http://mashable.com/2008/11/06/changegov/